Advisory
Strategic sparring for fundraising processes.
— For Founders ·
Fundraising strategy, narrative, process structure
— For Fund Managers (GPs) ·
LP strategy, positioning, fund structure
— For Family Offices & Private Investors (LPs) ·
Market entry, due diligence, portfolio construction
Fundraising is not a generic problem. It’s a specific problem – with an individual thesis, individual structure, and individual timing.
Ten years of VC experience and over 80 transactions. No templates. No standard process. Sparring at eye level.
For Founders
You’re preparing a round or in the middle of one. The thesis is set, the product is set – but structure, timing, and investor outreach determine the outcome.
— Fundraising strategy: structure, timing, sequencing
— Narrative and pitch: what investors actually want to hear
— Investor preparation: who, why, in what order
— Capital efficiency: how to convince with the capital you raise
Many mandates start with an Investor Intelligence report. The report is the simplest entry point.
For Fund Managers (GPs)
First fund, second fund generation, or a new vehicle on an existing platform – the thesis is set. Now it’s about identifying the right LPs and structuring the process properly.
— LP strategy: who structurally fits the fund
— Positioning: differentiation against established managers
— LP narrative: what actually moves family offices and high-net-worth individuals
— Pitch review: how the fund reads from an LP perspective
— Fund structure: vehicle, terms, carry distribution
— Process structure: what a professional LP fundraise looks like
Most relevant for the maiden fund and second fund generation – when proprietary LP access is still being built and no placement agent carries the process.
Scope and format are defined individually.
For Family Offices & Private Investors (LPs)
Entering venture capital or structuring existing exposure – the asset class is opaque, the funds, the mechanics, the risks poorly documented.
Typical starting point: successful founders or high-net-worth individuals allocating to VC funds for the first time – looking to avoid the most common mistakes: lack of vintage diversification, no structured manager evaluation, wrong commitment sizing, or rushing the allocation process.
— Market entry: which funds match specific criteria and risk profile
— Fund due diligence: how funds and managers are evaluated structurally
— Portfolio construction: vintage diversification, commitment sizing, risk profile
— Accompaniment: on request, also in conversations with fund managers
The Investor Intelligence report is a natural entry point. Further allocation support is defined individually.
Not investment advice. An informed basis for independent decisions.
Frequently Asked Questions
What is the difference between Investor Intelligence and Advisory?
Investor Intelligence is a report – a structured investor
analysis with a clear deliverable. Advisory is strategic
accompaniment: fundraising strategy, narrative, process structure.
Many mandates start with the report.
When does Advisory make sense – before or during the round?
Both. Before the round: strategy, narrative, investor selection.
During the round: sparring on term sheets, negotiations,
process management.
Do I need a placement agent as an emerging manager?
Not necessarily. Advisory provides the strategic foundation for
an independent LP fundraise – without the cost and
dependency of a placement agent.
Which fund generations are most relevant?
Maiden fund and second fund generation. From Fund III onward,
proprietary LP deal flow typically thickens – but the
outside perspective remains a lever.
Is Advisory investment advice?
No. Advisory provides a structured basis for independent
decisions – not investment advice and not an investment
recommendation.
What are common mistakes when entering venture capital?
Lack of vintage diversification, no structured manager evaluation,
wrong commitment sizing, and rushing the allocation process.
What does Advisory cost?
No standard package. Scope and format are defined individually.
Advisory starts with a conversation.
How does Advisory differ from traditional consulting?
No retainer required, no standard methodology. Sparring at eye
level – with ten years of VC experience and over
80 transactions.
No retainer required. No standard package. Advisory starts with a conversation.